Apple fans and employees are 'ashamed' of Apple's new reality show, 'Planet of the Apps' (AAPL)

"This is embarrassing, and not what we work hard for," one Apple employee said of the new show "Planet of the Apps."

play

William

 (Apple Music)

Apple is breaking into original TV content, and the trailer for one of its first shows, "Planet of the Apps," was released Monday evening.

And by a large margin, Apple fans — and even some employees — seem to hate it.

The concept for the reality-TV show is something like "Shark Tank" meets "The Voice." App developers come up with ideas for apps, choose a celebrity mentor such as Will.i.am or Jessica Alba, and eventually win $10 million in funding from Lightspeed Venture Partners as well as premium placement on the front page of Apple's App Store.

"Developers, they're the rock stars of right now," Will.i.am says in the trailer while wearing gold boots. One contestant gives the one-liner, "We're eBay for the Snapchat generation."

The show will air exclusively on Apple Music.

You can watch the trailer at the bottom of the page. Here's what the Apple world is saying about it:

Paul Haddad, the developer of popular iOS apps including Tweetbot:

Sam Soffes, who previously developed popular apps including the top Bible app:

Realmac Software founder Dan Counsell:

Renaud Lienhart, the Home app developer at Apple:

Apple blogger and Instapaper founder Marco Arment:

Jake Frey, an app designer at Frey Labs:

Dermot Daly, the founder of Tapadoo, an iPhone app studio (Daly also wrote a Medium post):

But some are defending the show, pointing out that perhaps Apple fans and developers are not its target audience. Apple blogger Rene Ritchie:

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