Seth Godin: 'Don't Wait to Be Picked'

In this episode of Behind the Brand, Bryan Elliott talks to author, entrepreneur and thought leaderSeth Godin about what it means to pick yourself.

“All of us are surrounded by people who can’t wait to get picked,” Godin says.

We want to be picked by our boss. We want to get picked for the job. We want our work to get picked by that publication.

“What happened is that these gatekeepers all at once lost their power,” he says. “If you want to make a record, make a record—put it on iTunes; pick yourself. If you want to write, write—build a blog; pick yourself.”

His advice? Don’t be desperate to be picked. Just start. Pick yourself.